The Rapture – Marketing 101

Here is my take on “The Rapture” plain and simple. There is a marketing/PR firm that is behind the old guy with the predictions, all of the folks with signs, all of the newspaper ads, etc. Discussion of the “end” is everywhere today, Twitter, Facebook, TV, radio, the newspapers. The fact that the entire world is talking about it (even if 99.999999% are having a fun time with it) is brilliant marketing. Tomorrow or Monday I expect some announcement much like the following:

Did you hear about “The Rapture?”

Of course you did and so did the world.

XYZ Advertising – getting the word out.

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